About the Program
Earn your digital marketing certificate online in eight weeks with Eller Executive Education, the non-degree leadership development arm of the University of Arizona. Our mission is to prepare professionals for the ever-evolving world of commerce; we combine their knowledge with our expertise to transform participants into leaders and inspire them to move their careers forward.
Our 100% online Digital Marketing Certificate offers current and aspiring professionals across industries the chance to learn how to effectively implement digital marketing strategies and get hands-on experience using prominent digital marketing tools including Semrush, Google Analytics, Moz, and more.
Experiential Curriculum From a World-Class Institution
Eller Executive Education programs are ranked in the top 10 executive education programs year after year, and for good reason. We understand the approach and pace at which working professionals are able to learn and retain information, and have designed our curriculum to engage participants with interactive elements.
Our online certificate in digital marketing utilizes a scientific approach to the material, which continually reinforces the importance of bias-free decision-making in marketing strategy. Participants will also have access to a state-of-the-art A/B simulation tool. Playing the role of an eCommerce director, they will run and analyze randomized experiments to inform real-world product marketing strategies.
In this course, get an in-depth look at how both SEO and SEM help a company thrive. Learn to differentiate between the characteristics of paid search and organic search, gain insight into how Google has influenced content marketing, and use keywords to optimize marketing strategy.Learn More About Our Curriculum
Next Start Date
January 2, 2023
Total Tuition Cost: $3,475*
*This includes books, supplies, and fees.Learn More
Digital marketing specialist is the #1 most in-demand marketing occupation by volume of job postings with digital strategy as one of the greatest skills desired by employers. —LinkedIn, 2022
Companies need professionals with a firm understanding of digital marketing, and demand for these skills is only going to grow as online interconnectivity continues to expand. You can earn your Digital Marketing Certificate online, completely asynchronously with Eller Executive Education.