FAQ

Digital marketing touches nearly every industry and organization across the world. As the fourth industrial revolution continues to blend the physical, digital, and biological world, many organizations have a difficult time learning how to make the shift toward integrating automation and digital strategies into the traditional and longstanding manufacturing and industrial practices.

Organizations must understand how to market their products and services effectively in a new age of interconnectivity and technological intelligence. Because of this, having knowledgeable digital marketing professionals to aid in digital transformation is vital to a company’s growth and survival. A better understanding of digital marketing and data analysis means better communication both internally and with customers, the ability to analyze and diagnose potential problems before they are realized, and wider customer access.

Social media marketing is just one aspect of digital marketing. Digital marketing encompasses every facet of marketing in the virtual space including digital media, website development, A/B testing, content strategy, keyword research, display ads, link strategy, and more.

Search engine marketing (SEM) involves using paid search ads to increase the visibility of a website in search engine result pages (SERPs), whereas search engine optimization (SEO) focuses on monitoring and optimizing a website to boost organic traffic. Our online Digital Marketing Certificate gives you a foundational understanding of how to use both SEO and SEM to improve marketing strategies.

There are boundless opportunities for the application of this certificate in digital marketing; the field extends across all industries and every level of an organization. Because of this, our program would benefit almost anyone. This program is a great fit for:

• Traditional marketing professionals trying to get a more comprehensive understanding of digital marketing.
• Professionals looking to pivot their career toward digital marketing.
• Business-minded people who want to understand the broader implications of digital marketing on their current role or an organization as a whole.
• Entrepreneurs ready to innovate their business model to accommodate the digital space.

Organizations across the country need knowledgeable business professionals with a deep understanding of how to effectively implement digital marketing strategies that are proven to work. In fact, according to market research firm eMarketer, by 2025, the digital advertising market is expected to comprise more than 75% of all media spending. Payscale states that professionals with digital marketing skills make an average salary of $71,000 a year.

Certificate holders could go on to build digital marketing careers in many different positions, including:

• Content manager
• Content strategist
• SEO strategist
• Digital marketing manager
• Digital marketing analyst
• UX designer

The course length is eight weeks; however, students may work ahead and complete coursework as quickly as they desire. Participants will receive their digital certificate after the eight weeks have passed.

After each weekly lecture (or subtopic), students will have to complete a quiz, achieving a passing grade of 70% or higher. Students will be able to retake the quiz.

Yes, while there are three, optional live Q&A sessions, attendance is not required as these sessions will be recorded for future reference. All coursework in this program can be completed fully asynchronously. Learn more about our curriculum here.

Yes. There are three live virtual sessions that you can attend to ask questions. You can also contact the instructor via email or discussion board. You will also have access to a TA to ask questions. Learn more about the faculty here.

Program participants must be willing to commit about six to eight hours a week to watching lectures, completing assignments, and taking quizzes.

We offer four start dates each year. Learn more about our registration process here.

The online Digital Marketing Certificate is one, eight-week course. Once you’ve registered for the program, there are no other courses to sign up for.

Yes, the certificate will be automatically downloadable via D2L once a participant completes the necessary requirements. A digital badge will also be provided, which can be posted to LinkedIn and social media pages.

Payments may be made with a credit card (Visa, MasterCard, and American Express) through the registration link on the program page. Payment details can be found here.

You can start registering for the course here. If you have questions or are interested in a walkthrough of the process, please contact one of our admissions counselors toll-free at (877) 585-7840 or onlinecertificates@arizona.edu.

For refund and start date change requests, please email us at onlinecertificates@arizona.edu. The approximate turnaround time for requests is 12 business days. You can learn more about our registration and refund policies here.