Can humor help people live better lives?

Why do humorous dating profiles get more right swipes? Can being funny help solve problems? Is laughter really the best medicine?

Humor and “the good life” seem to go hand-in-hand. Funny people seem to move effortlessly through the world. Business articles and gurus prescribe humor as a key to effective workplace performance. The website for the African country of Eritrea even describes humor as “a tremendous resource for surmounting problems, enhancing your relationships, and supporting both physical and emotional health.”

“Humor, Comedy and Consumer Behavior,” a paper by Caleb Warren, assistant professor of marketing in the UA Eller College of Management; Adam Barsky of the University of Melbourne; and A. Peter McGraw of the University of Colorado’s Leeds School of Business, looks beyond advertising to highlight how and when humor helps people reach their goals.

Read the full article at AZ Big Media. 

Image Courtesy of Pixabay.