The grey side of creativity

Creativity has been identified as a critical driver for economic growth and social reform at the macro level, and an enhancer of individual performance and competitiveness at the micro level.

The notions of creativity and innovation are tightly linked - one cannot do without the other. Recent years have seen Singapore investing in nurturing creativity and innovation to boost initiatives in research and enterprise.

For example, the convergence of creative ideas with technological capability is spurring the startup community on the island state.

In 2016, the republic saw US$3.5 billion of private equity and venture capital (VC) investments flowing into the startup scene, especially in disruptive companies that have transformed the way that consumers use products and services.

Read the full article at The Business Times. 

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