Recently, I've been interviewing more than 600 corporate executives and thought leaders from around the world. A consistent theme has emerged: engagement starts with people. If we don't understand our people or what motivates them, if the stories we're telling in the world don't align with the experiences our people are living every day, then all the beautifully worded purpose and values statements won't help us to engage them. So how can companies live their values? They need to start with people. Here are some thoughts from business leaders about how to make values an integral part of your journey toward purpose.
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